The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and. Introduction coca cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The international empire of coca cola spans more than 200 countries. The company also produces and sells other soft drinks and citrus beverages. You could probably talk about the main goals of the company or publish some news in order to attract some attention. It is produced by the coca cola company in atlanta, georgia, and is often referred to simply as coke or in european and american countries as. We have drinks and beverages for everybody and every occasion. Introduced in 1963, the product is still sold today, although its sales have dwindled since the introduction of diet coke. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for cocacola coke, a sweetened carbonated beverage that is a cultural institution in the united states. All of us in the cocacola family wake up each morning knowing that every single one of the worlds 5. Pdf assignment on cocacola company ruhul amin and amirul islam lisan academia. The cola wars have been going on for nearly a century now and coca cola has evolved through this time to become an icon in the area of brand development. The company also produces and sells other beverages.
The coca cola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for coca cola coke, a sweetened carbonated beverage that is a cultural institution in the united states. However, the world of soda is also marked by intense competition. The cocacola company of atlanta, georgia is the worlds largest provider of carbonated soft drinks with an over 50% market. The success of cocacola company revolves around five. Coca cola believes that both mentoring and coaching have their own important role in the hr development effort. Burke 2 introduction coca cola is the most widely recognized brand in the world. Introduction the cocacola company is the largest beverage company and the leading producer and marketer of soft drinks. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for coca cola, a sweetened carbonated beverage that is a cultural institution in the united states and a global symbol of american tastes.
Coca cola is a truly global brand selling across more than 200 countries with a large and varied product portfolio and obviously an excellent presence in the world of marketing. The coca cola brand is globally valued and recognized. Coca cola marketing analysis project report swot analysis. However, in recent decades the company has had difficulty meeting its financial objectives and has been associated with a number of ethical crises. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Please order custom thesis paper, dissertation, term paper, research paper, essay, book report, case study from the order now page. Pdf on feb 1, 2019, naama al tunaiji published coca cola.
Project report marketing management product strategy of coca cola. Introduction all of us in the cocacola family wake up each morning knowing that every single one of the worlds 5. Coca cola, or coke, is a carbonated soft drink manufactured by the coca cola company. Indeed, tasted by a lot of people, coke spilt and installed in each house. According to the coca cola companys 2005 annual report, the firm at that time sold beverage products in more than 200 countries. Coca cola ascertains that people staff development is a main key to ensure building competitive advantage and to create as high a performing organisation as possible. Explore the wide variety of products and beverages that the coca cola company has to offer. The coca cola story introduction the topic, i want to talk today deals with this fabulous drink. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led coca cola to its dominance of the world softdrink market throughout the 20th century. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. The coca cola company is a leading multinational company in manufacture, distribution, and marketing of nonalcoholic beverages. Coca cola was first created in 1886 by a man named john s. Cocacola presentation coca cola the coca cola company. Annual filings 10k quarterly filings 10q proxy statements.
The production of coca cola involves two major operations. With the presence in more than 200 countries and the daily average servings to 1. Packaging for many years, coca cola was produced in glass bottles. Headquartered since its founding in atlanta, coca cola makes four of the top five soft drinks in the world, coca cola at number one and. Project report marketing management product strategy of. While coca cola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of coca cola that wash up on the beaches sauven, 2017. The year 2015 marks the 30 th anniversary of the introduction of new coke by the coca cola company, a product that quickly vanished following a firestorm of consumer complaints. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can.
Cola company cocacola history began in 1886 when the curiosity of an atlanta pharmacist, dr. Dec 23, 20 introduction of the cocacola company the cocacola company cocacola, the worlds leading soft drink maker, operates in more than 200 countries and sells 400 brands of nonalcoholic beverages. Cocacola is a carbonated soft drink sold in stores, restaurants and vending. The product, a mix of liquid caramel after testing and sampling, he realized he made a sort of unique beverage. The most common promotion that they use is to hide a code under the bottle cap, and if you get the right code you stand to win a prize ranging from hundreds to thousands of dollars in value. The coca cola company is the worlds number one maker of soft drinks, selling 1.
The company markets four of the worlds five drinks brands. The company has a large product portfolio of sparkling and still beverages. Nov 27, 2011 hey there, this is a nice and short introduction to the history of the coca cola concern but in my opinion there is missing something. Cocacola is also the most valuable brand in the world. Pdf assignment on cocacola company ruhul amin and amirul. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Cocacola is a globally recognized successful company. Coca cola case study introduction the purpose of this paper is to present a strategic marketing plan to identify and evaluate new business opportunities for coca cola amatil, a leading beverage manufacturer based in australia. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. Cocacola presentation free download as powerpoint presentation. Coca cola s red and white trademark is probably the bestknown brand symbol in the world.
In addition to the companys cocacola brands, our portfolio includes some of the worlds most valuable beverage brands, such as ades soybased beverages, ayataka green tea, dasani waters, del valle juices and nectars, fanta, georgia. And since, this drink has became famous all over the world. Aug 19, 2019 from the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. Beside it, coca cola also maintain their reputation as the leading company in the. Cchbc recognises that risk management is an integral part of both sound. The cocacola brand is globally valued and recognized. Ko is a total beverage company, offering over 500 brands in more than 200 countries and territories. Red plastic chairs emblazoned with the logo can be found along dirt roads in small villages, and the famous bottle. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta. With our large number of brands, employees, and communities, there is always a new story at the coca cola company.
The coca cola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. Because of this, cocacola has come up with long term objectives. The compay owns over 400 brands, including waters, juice drinks, diet, teas, energy and coffees. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. Because of the high cost of distributing bulky bottles, they had to be manufactured close to where the bottling took place. The introduction of coca cola company marketing essay.
Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led cocacola to its dominance of the world softdrink market throughout the 20th. The cocacola company is an american multinational beverage corporation headquartered in. Coca cola, form 10k, annual report, filing date feb 21, 2007 pdf. The analysis will begin with a brief background of the company including company mission statement and business objectives. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns.